Last-Minute Shoppers Rejoice: The Gift Card Can Save You


Despite their best intentions to finish holiday shopping early, many consumers end up waiting until the last minute: One in five people anticipate they won’t finish their holiday shopping until the week before Christmas or until Christmas Eve, according to a survey conducted by Blockbuster.

The gift card, the quintessential last-minute gift, continues to be a popular choice among both givers and receivers.

A survey conducted by Deloitte & Touche found that 80 percent of adults received at least one gift card last year, with most averaging 3.2 gift cards during the holiday season. Additionally, a majority of consumers indicated in a 2004 National Retail Federation holiday survey that they would like to receive gift cards for the holidays.

Most retailers have gift cards available for last-minute shoppers. Entertainment, specifically movies and games, is one area where gift-givers are not likely to go wrong.

This year, Blockbuster is offering several holiday-themed gift cards at its 4,500 locations across the U.S. Seasonal cards include $25 and $15 gift cards, ideal for last-minute gifts for the baby sitter or a co-worker, while a five-pack of $5 cards lets you stock up on stocking stuffers or quick gifts for kids. You also can choose your own amount on gift cards with seasonal designs, such as snowflakes and gift boxes.

Additionally, all Blockbuster gift cards come with their own carriers, letting you address them to your loved ones instead of having to buy a greeting card.

With its large inventory of movie rentals, new DVDs and popular video games, the company is a boon to last-minute shoppers looking for gifts for several people on their list. For ultimate procrastinators, most Blockbuster stores are open every day of the year, including Christmas Eve and Christmas Day. – NU

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